2018 Tradeshow Preparation

Please find some links and notes from the 2 Regular Guys Podcast.  We talked tradeshow preparation for 2018, the good, the bad and the ugly, from the perspective of the attendee and the exhibitor. But we’ll start the show with a conversation with Greg Kitson with Mind’s Eye Graphics, discussing the Orlando ISS Show, and Hurricane Irma.

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That’s Just Not True

Please find some links and notes from the 2 Regular Guys Podcast. We’ll dig down into a fun subject titled “That’s Just Not True” where we’ll talk about myths and misinformation throughout our industry. We will cover several different techniques, like Embroidery, Direct to Garment, Sublimation and more. We don’t need to name names, just want to clear up some things and try to get the correct information shared. We know many times there are lots of ways to do things, but we are trying to get to the best way to do things so people can maximize their profits.

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Jay Busselle and Social Media Marketing

Please find some links and notes from the 2 Regular Guys Podcast. We chatted first with Greg Kitson at Mind’s Eye Graphics about the upcoming seminar with Aaron, How to Make Money with Digital Decorating. And then our guest Jay Busselle from Printa Systems will be talking about his new position as well as social media marketing.

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Social Media and Apparel Decorations – What has changed?

Please find some links and notes from the 2 Regular Guys Podcast. Social Media is no longer the red headed stepchild of most marketing strategies, it has found itself front and center. Today’s apparel decorators not only should but need to embrace social media as it has changed the space of apparel decoration. We are excited to welcome to the show, Brian and Peter from of New Era Apparel out of Long Island, New York. They have over 20 years experience in Screen Printing and one of them printed their first shirt at 3 years old. We are going to dig into what Social Media and Apparel Decorations has changed about screen printing and give you some tips on how to deal with those changes.

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Direct to Garment Deep Dive with Matt Rhome of Epson

Please find some links and notes from the 2 Regular Guys Podcast. Matthew Rhome with Epson America was an early innovator in direct-to-garment. In fact, much earlier than most people realize. We’ll be talking about where the industry came from, where it is today, and where we anticipate DTG being tomorrow. This direct to garment deep dive will cover everything from light to dark shirts and give you the info you need to create awesome shirts with your DTG machine.

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Team Apparel Decoration Like the Pros

Please find some links and notes from the 2 Regular Guys Podcast. We are excited to welcome in one of the team members from Stahl’s TV to our show to give us very timely information about selling to Teams and how to manage those differences when it comes to Team Apparel. Stahls TV is one of the best sources of information when it comes to decoration in the industry. Stahls and their family of companies are the leaders in Team Apparel so we are excited to bring you details you can put into practice today to make your company better.

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Embroidery by the Numbers with Erich Campbell

Please find some links and notes from the 2 Regular Guys Podcast. This week we welcome back into the show, the jet setting Erich Campbell of DecoNetwork. He has been traveling the country talking to businesses using the DecoNetwork Platform and we are going to ask him about embroidery by the numbers. We will use his extensive experience with embroidery and his new role with DecoNetwork to give us an in-depth look at costing and pricing your embroidery decorations.

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Made to Make It with Ryan Moor

Please find some links and notes from the 2 Regular Guys Podcast. Aaron and Terry talked to Ryan Moor, CEO of Ryonet. He has recently published the book, Made to Make It: A Guide to Business Success in Screen Printing. Ryan will be sharing his thoughts on formulating your business concept to buying equipment, from optimizing the process to planning for your business future.

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Always be in Promote Mode with Your Business

Please find some links and notes from the 2 Regular Guys Podcast. Aaron and Terry talked about all the ways to always Be promoting your business to increase sales. Growing your business is a non-stop task and we are going to cover some tips and tricks to help keep the pipeline full. Things like sample packs, websites and social media. This will be a great discussion that WILL help your business grow. Always Promote

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Calculating Your True Costs of Embroidery

Please find some links and notes from the 2 Regular Guys Podcast. If we are in this industry as a business the goal is to turn a profit. Terry and Aaron have seen way too many business struggles just to break even and the main culprit is the inability to truly calculate their costs and then accurately set their prices. This week we are circling back to wrap up this series with a friend of the show, Andrea Bommarito. She will dive into some pricing strategies and provide you with some great info that can help your business turn a profit by Calculating Your True Costs of Embroidery.

Sponsored by: SGIA.org | 2017 SGIA Expo in New Orleans – Oct 10-12 Continue reading