March 21st, 2014 Show Notes – Staff Training

Staff TrainingMarch 21st Show Audio

Please find some links and notes from the 2 Regular Guys Podcast where Aaron and Terry discussed Staff Training. The guys discuss  a great conversation a couple of weeks ago with Marshall Atkinson about training your staff. Terry has run large and small production facilities around the country so has a great deal in insight into this subject. Aaron quizzes him for your knowledge.

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March 14th, 2014 Show Notes – Live from ISS Atlantic City

ISS Atlantic CityMarch 14th Show Audio

Please find some links and notes from the 2 Regular Guys Podcast that was recorded live at the ISS Atlantic City show. We had some great guests join us for a brief chat and enjoyed some free beers courtesy of the Imprinted Sportwear Shows and Impressions Magazine.

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Aaron’s Skype Chat with A&E Magazine

Recently I was asked to do a Skype Chat with A&E Magazine and they had some really great questions laid out for me. It was a lot of fun talking to Cassie and Tom at A&E Magazine. I went ahead and wrote out all of my answers to be ready and I thought I would share my answers with all of you. We did not have time to get to all of these questions in the interview so some of this will be “Bonus” material. Check out all the Q and A items below and at the end check out the video.

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March 7th, 2014 Show Notes – Niche Markets for 2014

Niche MarketsMarch 7th Show Audio

Please find some links and notes from the 2 Regular Guys Podcast discussion about Niche Market ideas as discussed by Aaron Montgomery and Terry Combs. We also had Jeff Brown from the Imprinted Sportswear Shows on to briefly preview the upcoming ISS Atlantic City show.

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Getting Past the Voicemail Box

As a sales and marketing professional since 1996, I have faced many challenges when it comes to getting past the dreaded voice mail on a sales call. I can receive up to five sales calls from outside vendors in the course of a day.  I am continually shocked by the lack of valuable information provided in these messages.  As a result, I am left with the impression that I have no need for their services because I have no clue what they are trying to sell.  I’m also left feeling like they don’t truly care about my business since they have not done any work at all on trying to find out what my needs are. They just want me to take time from my day to call them back. The tips below will help you in making the most of your sales calls, so you can actually speak with potential customers to build your business.

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February 28th, 2014 Show Notes – NBM Trade Shows

The NBM ShowsFebruary 28th Show Audio

Please find some links and notes from the 2 Regular Guys Podcast discussion with Laurie Zydonik from the NBM Shows. We talk all things NBM, discuss trade shows and the upcoming NBM events for 2014 and beyond.

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February 21st, 2014 Show Notes – Issues in our Industry

Marshall AtkinsonFebruary 21st Show Audio

Please find some links and notes from the 2 Regular Guys Podcast discussion with Marshall Atkinson about some of the biggest issues in on industry that you might be facing, and some answers about how to solve those issues. It was a great discuss and we even get a bonus spreadsheet from Marshall that everyone can use.

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Energy Usage Template from Marshall Atkinson

Download the template HERE

Notes from Marshall:  To use it, I would suggest filling out 2012 & 2013 invoices and total impressions in each of the fields on the spreadsheet. The form has formulas inserted already, so it will auto populate and give you numbers you can use. At the top in light orange I inserted some fake numbers just so others can see how it might look. For $ amount totals I just use the entire invoice amount, taxes, fees and all – as that’s what you are paying.

The importance of using a spreadsheet like this is that it’s a tool to help you gauge whether your efforts are improving. If anything is confusing just let me know.

February 14th, 2014 Show Notes – Large Format Sublimation

Large Format SublimationFebruary 14th Show Audio

Please find some links and notes from the 2 Regular Guys Podcast discussion with Rich Foltz about wide format sublimation. Get all the info you need to get into wide format sublimation including an interview with Catalina Frank of Epson America about their new sublimation solution.

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February 7th, 2014 Show Notes – Trade Shows How To with Robyn Davis

When I Need HelpFebruary 7th Show Audio

Please find some links and notes from the 2 Regular Guys Podcast discussion Robyn Davis of When I Need Help about Trade Shows. Robyn, Terry and Aaron talk about being involved with a trade show from both side of the isle.

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