Notes from Marshall: To use it, I would suggest filling out 2012 & 2013 invoices and total impressions in each of the fields on the spreadsheet. The form has formulas inserted already, so it will auto populate and give you numbers you can use. At the top in light orange I inserted some fake numbers just so others can see how it might look. For $ amount totals I just use the entire invoice amount, taxes, fees and all – as that’s what you are paying.
The importance of using a spreadsheet like this is that it’s a tool to help you gauge whether your efforts are improving. If anything is confusing just let me know.
With the mass of information that we all receive in today’s world, from social media, TV, radio, newspaper, etc., do you find it harder and harder to figure out what is real and what is hype? I know I do. With all the media’s competing for your attention each outlet has to do something to attract you. It seems the number one tool they use it to add some hype or sensationalism. Continue reading →
One of the things I have learned in my time doing marketing for different companies is that if you don’t have a plan for your attack, you might as well just lock the doors and give all your money to your competitor. This plan doesn’t have to be a Pulitzer prize-winning coffee table document that takes thousands of dollars to produce, but it does have to be something that is in writing and carefully thought out. Again this doesn’t have to be a formal marketing plan with all the big words, acronyms, and other wasted space that makes Regular Guys brains hurt. It DOES have to make sense to you and it does need a little hard work and effort. Continue reading →
If you have not yet heard, Epson plans to enter the direct to garment market place with their own garment printers in 2014. The Epson garment printers, according to Epson, has been designed from the ground up and is fully supported and warranted by Epson. It seems they are definitely creating some buzz in our industry. They recently showed both machines for the first time at the Print 13 expo in Chicago, IL and I got a chance to go see them in action. I also sat down with them and got more details about the Epson garment printers. To follow are some of my thoughts and details about the Pros and Cons I see with this new technology. Continue reading →
I was asked the other day by a friend to tell him a little more about my iPhone home screen. I live with my iPhone and much to my wife’s dismay I even sleep with it. So here is a short Q&A of some of the apps that I use and like along with some other details. Continue reading →
In my classes and seminars, I talk to new screen printers all the time, many being in business a year or less. Some issues tend to repeat over and over again. Of course, there are more than five, but these are the most common, and fairly easy for the new screen printer to address.
When talking to people about how things are going in their business, I have discovered some common tasks. People who have successful businesses are doing certain things on a regular basis that appear to be similar. Also, it seems those who are struggling are not doing these things. In addition, I have noticed that sometimes small businesses believe that the normal business principles that work for larger companies do not apply to them because they are a small company. At times, small business operators are not necessarily formally trained in business, rather, just nice people with a great idea trying to figure out how to make it work. That got me thinking about what key elements that I feel make businesses successful to avoid potential pitfalls. Below are the three things that I feel are critical for every small business to ensure success. Continue reading →
With multiple heat press manufactures and multiple options from each, you have hundreds of different options/choices to make when choosing a heat press that is right for your business. In this article we will explore 4 of the main characteristic differences that you need to be aware of so you can figure out which press is going to be best for your business. These differences do not necessarily make one type better than the other, but understanding the pros and cons of each will allow you to identify the variables that will make one right for you over another. Continue reading →