Calculating Your True Costs of Sublimation

Please find some links and notes from the 2 Regular Guys Podcast. If we are in this industry as a business the goal is to turn a profit. Terry and Aaron have seen way too many business struggle just to break even and the main culprit is the inability to truly calculate their costs and then accurately set their prices. This week starts a short 3 part series where Terry and Aaron will discuss calculating your true costs of sublimation. Then they will dive into some pricing strategies and provide you with some great info that can help your business turn a profit.

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Email Marketing Tips from The 2 Regular Guys

Please find some links and notes from the 2 Regular Guys Podcast. This week, we will briefly review marketing planning and social media, but plan to really dive deep into email marketing. Aaron and Terry will show their strategies for avoiding the spam filters and bring you their experience with email marketing. Aaron has been creating and planning email marketing for nearly 15 years, and Terry has been sending a successful Screen Printing newsletter weekly for years. Learn how to bring in business by sending emails correctly.

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Direct to Garment Pretreatment Deep Dive

Direct to Garment Pretreatment

Please find some links and notes from the 2 Regular Guys Podcast. This week, our guest will be Brian Walker, a pioneer in direct to garment pretreatment and inks. Brian has been in the industry since 1986 and will talk to us about where pretreatment and DTG printing is going. Brian will also be sharing his latest venture, garments that are pretreated when you buy them.

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Common Screen Printing Mistakes

Please find some links and notes from the 2 Regular Guys Podcast. We discussed some of the common screen printing mistakes in your shop that occur frequently. We’ve touched on this subject before, but this week we dug a little deeper into the mistakes and the solutions. These solutions are tried and true production friendly resolutions that will help you as a screen printer today. So put down that YouTube Video and learn from an industry Veteran, Terry Combs.

Sponsored by: Equipment Zone and Siser N.A.

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Waterbased Screen Printing 101

waterbased screen printing

Please find some links and notes from the 2 Regular Guys Podcast. Our guest today is a longtime friend of the show, Dave Gehrich. Dave, a 25+ year veteran of the industry, is VP of Sales with Atlas Screen Supply in Chicago. Dave is an avid supporter and experimenter with water base inks for textile printing. Dave will be sharing his expertise in waterbased screen printing with our audience today.

Sponsored by: Equipment Zone and Siser N.A.

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People on the Move in Our Industry

Please find some links and notes from the 2 Regular Guys Podcast. As with all things in life, change is inevitable, and change happens within our industry. People move and change jobs, but never leave our great industry. We welcomed 2 gentlemen to the show who have recently moved within in our industry. We talked to them about the process of moving, what they are most excited about for the future and what they are up to nowadays. Thanks to Erich Campbell and Marshall Atkinson for talking about being on the move in our industry.

Sponsored by: Equipment Zone and Pic The Gift

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Xpress Screen Printing System

Please find some links and notes from the 2 Regular Guys Podcast. This week we welcomed in Jared Shutt of Xpress Screen to discuss their printing system. We will discuss how the systems work, and where they fit and don’t fit into our decorating world. We will discuss how the system has evolved and what is on the horizon for Xpress Screen.

Sponsored by: Equipment Zone and Pic The Gift

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200th Episode with 200 Niche Markets

Please find some links and notes from the 2 Regular Guys Podcast. It has been over 4 years and we are excited to bring you our 200th Episode. In celebration of the 200th Episode, Terry and Aaron are going to give you 200 Niche Markets and share your ideas that you submitted via the hashtag #200NicheMarkets. This will be a fun and fast paced episode with lots of great ideas for new markets to explore.

Sponsored by: Equipment Zone and Pic The Gift

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Live from DAX Minnesota 2017

Please find some links and notes from the 2 Regular Guys Podcast. On this week’s show, Terry and Aaron will be coming to you Live from THE Party at DAX Minneapolis Casino Night!. We will be streaming live on Friday at 5PM talking to attendees, exhibitors and other folks hanging around the 20th Anniversary DAX Party. With day 1 in the books, we are excited to learn what is new, what is coming and what people want out of the DAX show. We will also be asking them where they were 20 years ago and if they thought they would be in our industry.

Sponsored by: Equipment Zone and Pic The Gift

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Building a Shirt Brand Without Knowing How to Make Shirts

Building a Shirt Brand

Please find some links and notes from the 2 Regular Guys Podcast. We explored building a shirt brand from scratch. What makes it more interesting is the folks from WolfPig we will be talking to didn’t know how to make T-shirts before they started. We will talk to them about what it took to not only start the brand, but to learn to print t-shirts. We will cover things like how they came up with the idea, what were the challenges and what is happening now with the WolfPig brand. This will be a fun an insightful conversation about building a shirt brand.

Sponsored by: Equipment Zone and Pic The Gift

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