March 7th, 2014 Show Notes – Niche Markets for 2014

Niche MarketsMarch 7th Show Audio

Please find some links and notes from the 2 Regular Guys Podcast discussion about Niche Market ideas as discussed by Aaron Montgomery and Terry Combs. We also had Jeff Brown from the Imprinted Sportswear Shows on to briefly preview the upcoming ISS Atlantic City show.

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Getting Past the Voicemail Box

Voice MailAs a sales and marketing professional since 1996, I have faced many challenges when it comes to getting past the dreaded voice mail on a sales call. Now, in my current role as Director of Sales and Marketing for Coastal Business Supplies, Inc.  I can receive up to five sales calls from outside vendors in the course of a day.  I am continually shocked by the lack of valuable information provided in these messages.  As a result, I am left with the impression that I have no need for their services because I have no clue what they are trying to sell.  I’m also left feeling like they don’t truly care about my business since they have not done any work at all on trying to find out what my needs are. They just want me to take time from my day to call them back. The tips below will help you in making the most of your sales calls, so you can actually speak with potential customers to build your business.

Tips for getting past voice mail… Continue reading

February 28th, 2014 Show Notes – NBM Trade Shows

The NBM ShowsFebruary 28th Show Audio

Please find some links and notes from the 2 Regular Guys Podcast discussion with Laurie Zydonik from the NBM Shows. We talk all things NBM, discuss trade shows and the upcoming NBM events for 2014 and beyond.

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February 21st, 2014 Show Notes – Issues in our Industry

Marshall AtkinsonFebruary 21st Show Audio

Please find some links and notes from the 2 Regular Guys Podcast discussion with Marshall Atkinson about some of the biggest issues in on industry that you might be facing, and some answers about how to solve those issues. It was a great discuss and we even get a bonus spreadsheet from Marshall that everyone can use.

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Energy Usage Template from Marshall Atkinson

Download the template HERE

Notes from Marshall:  To use it, I would suggest filling out 2012 & 2013 invoices and total impressions in each of the fields on the spreadsheet. The form has formulas inserted already, so it will auto populate and give you numbers you can use. At the top in light orange I inserted some fake numbers just so others can see how it might look. For $ amount totals I just use the entire invoice amount, taxes, fees and all – as that’s what you are paying.

The importance of using a spreadsheet like this is that it’s a tool to help you gauge whether your efforts are improving. If anything is confusing just let me know.

February 14th, 2014 Show Notes – Large Format Sublimation

Large Format SublimationFebruary 14th Show Audio

Please find some links and notes from the 2 Regular Guys Podcast discussion with Rich Foltz about wide format sublimation. Get all the info you need to get into wide format sublimation including an interview with Catalina Frank of Epson America about their new sublimation solution.

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February 7th, 2014 Show Notes – Trade Shows How To with Robyn Davis

When I Need HelpFebruary 7th Show Audio

Please find some links and notes from the 2 Regular Guys Podcast discussion Robyn Davis of When I Need Help about Trade Shows. Robyn, Terry and Aaron talk about being involved with a trade show from both side of the isle.

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Can you Believe the Hype? Is it Print OR Cut?

With the mass of information that we all receive in today’s world, from social media, TV, radio, newspaper, etc., do you find it harder and harder to figure out what is real and what is hype? I know I do. With all the media’s competing for your attention each outlet has to do something to attract you. It seems the number one tool they use it to add some hype or sensationalism. Continue reading

January 31st, 2014 Show Notes – Low Cure and Specialty Inks with Jeff Proctor

NX InksJanuary 31st Show Audio

Please find some links and notes from the 2 Regular Guys Podcast discussion with Jeff Proctor about Specialty Inks and Low Cure Inks for use on today’s high performance fabrics. We also had a chance to talk to Scott Ritter the founder of the DAX Shows that are coming up.

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January 24th 2014 Show Notes – Screen Printing Chemicals Discussion

January 24th Show Audio

Please find some links and notes from the 2 Regular Guys Podcast discussion with Dave Gehrich about screen printing chemicals. Dave brings a wealth of knowledge from years at ICC and now with Atlas Screen Supply. He is also on a one man mission to rid the world of dip tanks so check it out.

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