Sales and Selling in the Decoration Industry

Please find some links and notes from the 2 Regular Guys Podcast. Terry and Aaron will be talking about sales and selling… as simple as that. We’ll be discussing the process of selling our products and, in fact, what product we’re selling in the first place. Terry and Aaron have many years experience selling a variety of products and services over the years and want to share their experiences with the 2 Regular Guys audience.

Sponsored by: Equipment Zone

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Tips on Promoting Your Business

Please find some links and notes from the 2 Regular Guys Podcast. Terry and Aaron will talk about promoting your business – from vendors to decorators. We’ll talk about the pros and cons of opportunities such as trade shows, social media, open houses, even knocking on doors, and more.

Sponsored by: Equipment Zone

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I Wish Someone Told Me…

Please find some links and notes from the 2 Regular Guys Podcast. Terry and Aaron will be chatting with our good friend Erich Campbell from Black Duck. The conversation will be a wide open discussion of all the things we wished someone had told us before getting into our respective businesses.

Sponsored by: Equipment Zone

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QUICK TIP MAY 13, 2016 BY AARON MONTGOMERY

Creating a Company Website – First and foremost, your website must show that you actually care about being online. This means having a page that is updated regularly. For example, if your page says “copyright 2014,” and it is 2016, that sends a message that you don’t care about being online. Even if you are not a website builder or don’t want to pay someone thousands of dollars to build one for you, there are plenty of ways to look professional online at a reasonable price. Don’t use a free personal site service with ads all over it. Website building is a lot less complicated now than it was even three or four years ago. If you don’t have the resources for a web designer, or the skills to build a site yourself, allocate some of your budget for a paid website platform like wix.com or squarespace.com. These services feature extremely user-friendly interfaces with drag and drop layouts. You can build a functional, modern looking business website without having to spend hours learning code or hiring developers. As a personal testimonial, I maintain a couple of sites myself (www.2regularguys.com, for example) and am the farthest thing from being a website programmer. If I can do it, you can too.
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How to Discover your Own Niche Markets Part 3

Please find some links and notes from the 2 Regular Guys Podcast. Terry and Aaron talk about finding business and keeping your pipeline full is one of the most difficult tasks we see small businesses struggle with and we are passionate about helping you overcome that challenge. Back in February and again in March we started this conversation about niche market and finding the right one for you. We’ll wrap up with Part 3 today, sharing with you some new techniques to find your own niche and just hopefully get your creativity and excitement flowing when it comes to finding new business.

Sponsored by: Equipment Zone

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QUICK TIP MAY 6, 2016 BY TERRY COMBS

What do you need to buy to be a direct-to-garment printer? Sometimes when we deal with something day in and day out, we forget that those new to the business still need the most basic of information. A common question I get at shows or on the phone is, “What do I need to buy?” There are basically four items you need to purchase to be a complete direct-to-garment production shop. Continue reading

Decoding 3D Sublimation

April 29th Show Audio

Please find some links and notes from the 2 Regular Guys Podcast. Terry and Aaron talk about the latest trend in sublimation appears to be Vacuum Press or what some people call 3D Sublimation. This style of sublimation decoration is becoming more mainstream on a daily basis and the equipment is getting better all the time. Terry is going to interview Aaron about a recent article he wrote demystifying or decoding as you will the vacuum press sublimation process. They will talk tips, tricks and what the future holds when it comes to 3D Sublimation.

This show actually came out of a suggestion by one of our Twitter Followers @BamaGirlDesigns so shout out to her for the idea.

Sponsored by: Equipment Zone

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QUICK TIP APRIL 29, 2016 BY AARON MONTGOMERY

Instagram – Should you be on it: I think Instagram is evolving for sure and is no longer a place just for teenagers (think Facebook 6 to 8 years ago). This means that it becomes a place where many of the buyers of our products are spending their time online. Since it is a picture and video social media platform and we are in a visual decorating market, it is a great place to show off what we can do. I also find Instagram to be a great place to let your potential customer get behind the curtain so to speak. Show them how your equipment works or what the process you use to bring them your products is so they feel part of your inner circle. Continue reading

How to Discover your Own Niche Markets Part 2

April 15th Show Audio

Please find some links and notes from the 2 Regular Guys Podcast. Terry and Aaron tell us that finding business and keeping your pipeline full is one of the most difficult tasks they see small businesses struggle with. They are passionate about helping you overcome that challenge. Back in February they started this conversation about niche market and finding the right one for you and they will wrap it up in today’s show with even more great tips. They will share with you some new techniques to find your own niche and just hopefully get your creativity and excitement flowing when it comes to finding new business.

Sponsored by: Equipment Zone

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Embroidery Shop Tune Up with Printwear

April 8th Show Audio

Please find some links and notes from the 2 Regular Guys Podcast. Terry and Aaron welcome in for the first time Carly Hollman-Long, the Executive Editor of Printwear Magazine. We will also be joined by Erich Campbell of Black Duck and we will talk with both of them about the upcoming Shop Tune Up Printwear Magazine is giving away with Erich Campbell as the consultant. This is a great opportunity for Embroidery Shops around the country and we are going to discuss why. 

Sponsored by: Equipment Zone

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