QUICK TIP APRIL 29, 2016 BY AARON MONTGOMERY

Instagram – Should you be on it: I think Instagram is evolving for sure and is no longer a place just for teenagers (think Facebook 6 to 8 years ago). This means that it becomes a place where many of the buyers of our products are spending their time online. Since it is a picture and video social media platform and we are in a visual decorating market, it is a great place to show off what we can do. I also find Instagram to be a great place to let your potential customer get behind the curtain so to speak. Show them how your equipment works or what the process you use to bring them your products is so they feel part of your inner circle. Continue reading

How to Discover your Own Niche Markets Part 2

April 15th Show Audio

Please find some links and notes from the 2 Regular Guys Podcast. Terry and Aaron tell us that finding business and keeping your pipeline full is one of the most difficult tasks they see small businesses struggle with. They are passionate about helping you overcome that challenge. Back in February they started this conversation about niche market and finding the right one for you and they will wrap it up in today’s show with even more great tips. They will share with you some new techniques to find your own niche and just hopefully get your creativity and excitement flowing when it comes to finding new business.

Sponsored by: Equipment Zone

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Embroidery Shop Tune Up with Printwear

April 8th Show Audio

Please find some links and notes from the 2 Regular Guys Podcast. Terry and Aaron welcome in for the first time Carly Hollman-Long, the Executive Editor of Printwear Magazine. We will also be joined by Erich Campbell of Black Duck and we will talk with both of them about the upcoming Shop Tune Up Printwear Magazine is giving away with Erich Campbell as the consultant. This is a great opportunity for Embroidery Shops around the country and we are going to discuss why. 

Sponsored by: Equipment Zone

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QUICK TIP APRIL 8, 2016 BY TERRY COMBS

Generic Catalogs – Many of your T-shirts suppliers will offer what are called generic catalogs. These look just like the catalogs you are now ordering from, but with no prices and no identification of the company… such as Alpha or SanMar to name a couple. These catalogs are for you to use to show your customer’s different products that they can order from you. Continue reading

Estimating Job Costs and Pricing for Profit

March 25th Show Audio

Please find some links and notes from the 2 Regular Guys Podcast. Terry and Aaron talked Estimating Costs and Creating Bids in your production environment. Our guest will be Steve Steiger with Fast Accurate Bids. Steve has over 30 years experience in the Screen Printing world and with some new partners has taken his compilation of spreadsheets and turned them into a complete software program. He will share with us his knowledge of job costing and estimating to help your business price jobs correctly.

Sponsored by: Equipment Zone

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High End Separations with Thomas Trimingham

February 26th Show Audio

Please find some links and notes from the 2 Regular Guys Podcast. Terry and Aaron talk to Thomas Trimingham, a screen printing artist, instructor, separator, and author. He will be joining us to discuss high-end screen printing separations. Join us to learn about color separations for screen printers and how you can take your artwork to the next level.

Sponsored by: Equipment Zone

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QUICK TIP FEBRUARY 26, 2016 BY AARON MONTGOMERY

How to NOT do Customer Service – Back in 2014, I wrote a blog post talking about a customer service experience I had and some key takeaways about how to NOT do things and what to do instead. Lately, I have noticed some things, even in my company that just stood out to me, so I plan to update that blog soon, but you all get a sneak peak of my thoughts. I have some points that I will talk in more detail about on my personal site soon, but for now, let me just give you the top 2 points so you can make sure you are not doing any of these things. Continue reading

3rd Annual REGGIE Awards Winners

The winners of the 3rd Annual REGGIE Awards, presented by Two Regular Guys Podcast, have been announced. After tallying votes from decorators who voted online, the top-rated nominees in eight categories were announced Dec. 18, 2015, during the Two Regular Guys Podcast, and were later honored in a presentation ceremony at the January 2016 Long Beach Imprinted Sportswear Show. Continue reading

Remove “They” from your Vocabulary

In my nearly 20 years being involved with sales, marketing and technical support, I have been fortunate to work with a variety of folks who are both really good and really bad at customer interactions. I have observed many of them (including myself) and have come to discover that there is one key word that people dealing with customers should really REMOVE from their vocabulary. By removing this word, those people can more smoothly interact with customers and resolve issues quickly.  Continue reading

Our Industry’s Evolution into Decorators

February 12th Show Audio

Please find some links and notes from the 2 Regular Guys Podcast. Terry and Aaron welcome in a long time friend and industry expert, Don Copeland. Don has been part of ColDesi for years and is a leading authority on all things DTG, Embroidery and beyond. Terry and Aaron are going to explore with Don how our industry has evolved from niches like embroiderer, screen printer, etc. to apparel decorators. More diversification – folks are adding vinyl graphics, rhinestone and other techniques to make money.

Sponsored by: Equipment Zone

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