In a Perfect World What Would Your Business Be?

Please find some links and notes from the 2 Regular Guys Podcast. Aaron and Terry welcome back industry veteran Mark Coudray who has been busy growing people’s businesses through his Catalyst Accelerator program. He gives us his thoughts on looking at your business differently so you can make it something that grows for you and becomes that ideal business. He will bring several years of data from folks he has already worked with and give you some great tips for growing your business the right way.

Sponsored by: Equipment Zone and Pic The Gift

Our regular listeners know this, but 2 Regular Guys is all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. For the past three years, 2 Regular Guys has been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews and the heartbeat of garment decorating. Thanks for listening!!

In a Perfect World, What Would Your Business Be?

Mark, We talked to you just about 2 yrs ago as you were just introducing the Catalyst Plan.  Can you bring us up to date on what it is and what has happened?

Six sessions, over 100 companies through. The goal was to add $10,000 in 5 weeks. Now an 8 wk program and $25K.  Best has been a $100K increase in 8 weeks. Coaching that follows best has been $1.2M increase in 6 months.

Those results sound pretty impressive. Why does the program work so well?

It isn’t about traditional marketing and sales. Incorporates many new and innovative ideas, several of which are undergoing provisional patent applications. The key thing is that it never feels “salesy”.

How is it different from the way everyone seems to be running their businesses today?

Marketing for the Digital Economy, NOT social media, email, etc. Although those play a role. Success moving ahead is about speed and flexibility. Selling today is nothing like selling in the past.

What makes the Sales Acceleration work?

Connects with customers on a higher level. It works for ANY industry, not just decorated apparel. The customer comes to their own conclusions in a different way than they are used to. It feels very natural and normal. The best part is that is is not PRICE driven.

*Challenge is moving people into this paradigm at a rate they can handle. “Lack of faith it’s possible.” If you have an open mind, serious benefits.

Benefit an industry when a supplier offers value rather than haggling (Investment based)

Hand you a $1 bill and I hand you a $10. What do you think of next?

How would someone learn more about Catalyst Accelerator?

CatalystPlan.com  Full info there. It is an application program. We turn away about 50% of the applicants. One of the reasons it is that it has to be a fit for you. The sales pitch is really nonsale.

How often do you offer Accelerator, and when is the next session?

Catalyst Accelerator is usually offered 3x per year. Jan, April, Aug. Our next session starts enrollment on 8/22 with the first lesson on 8/29. It is an 8-week course with weekly open coaching calls on either Thursday or Friday of each week. Past Catalyst members are on those calls as well as current students.

Trade Shows

Other News/Events

Terry’s Books

Screen Printing: A Practical Guide to Starting Your Own T-Shirt Business Just $4.95 as an e-book.

Direct to Garment: A Practical Guide to Starting Your Own T-Shirt Business Just $4.95 as an e-book.

Scheduling and Estimating Production Time for Garment Screen Printing Just $2.99 as an e-book


Equipment ZoneThis show is brought to you for a full hour by: Equipment Zone, with 20 years experience selling garment printing equipment nationwide. Equipment Zone offers the new Epson F2000 SureColor direct-to-garment printer, their own VelociJet-XL DTG printer, and the all new SpeedTreater-TX automatic pretreat machine with a full 16”x24” pretreat area. Introductory price is $3,995. Equipment Zone also carries a full line of DTG inks and supplies. Go to EquipmentZone.com


This show is for the listeners so please make sure to ask us some questions or give us some topics you would like us to discuss. Also, if you have any event or upcoming items related to our industry that you would like us to bring up on the show, please contact us via our Facebook Page. Also, make sure to interact/follow us on Twitter or Google +. You can also find information over at our YouTube Page.

Leave a Reply