Rhinestones and Vinyl by the Numbers


Please find some links and notes from the 2 Regular Guys Podcast. This week we welcome back into the show, Matt Vassallo of The Rhinestone World. He is a popular industry speaker and a wonderful educator who is going to share with us how to be profitable with Rhinestone and Vinyl decoration. He is going to dive into the numbers for us and teach us how to understand where you need to be to be successful. We will use his extensive experience with rhinestones and heat transfer vinyl to give us an indepth look at costing and pricing your cutting plotter embellishments.

Sponsored by: SGIA.orgThreadX – Palm Springs, CA February 25-28, 2018

ThreadX18Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews and the heartbeat of garment decorating. Thanks for listening!

Shout Out

Rhinestones and Vinyl by the Numbers

Tell us a little bit about Price It Right: It’s a Business Not a Hobby (Rhinestones, HTV, and Sign Vinyl)

Jerri Kime Dyke6:42 Question…how do you adjust pricing for the geographic area?

Valencia Johnson Cooper7:47 Matt rolls deep lol. #RhinestoneWorldNation

Yvonne Gil-Vallejo11:27 Thanks for hosting Matt. He is awesome just like you two
Tx3 Designs LLC12:53 A teacher AND a coach…. we love Matt and the TRW — education! 

Yvonne Gil-Vallejo13:47 Let’s make sure TRW is added to all contest categories this year👍🏼👍🏼🎉🎉

Sue Van Tienen Keetch13:59 we dont have that way of thinking in canada

Martha Taylor14:01 My three favorite guys! Good morning

Devanie E. Carrier15:00 Happy Friday 2 Regular Guys and Matt!!! TRW crew rocks!!!

Talk to us about the impact of  production time as it pertains to your costs.

Angela Buggs18:23 OMG! I used to be that girl with the ruler!

Jerri Kime Dyke15:25 Good point about employees Matt

Jeff Morgenthaler16:18 Great point Matt. Perfection is the enemy of Profit!

Suzanne Klausner16:27 Eyeball it!

Pytrice Williams16:52 Pretty good works for me! What if you have skinny fingers or fat fingers? Never made sense to me. Eyeball it and move on!!

Let’s talk about paying the bills – our overhead expenses and breaking them down.

Pytrice Williams21:05 I value my time and abilities. Learned that from sewing )which is a lot more time consuming.

Erich Campbell21:51 You absolutely have to know costs to make profits.

Sue Van Tienen Keetch22:06 half of my house is business, half of the bills are deductions

Pilar Harrison22:14 Oh dang–so I should stop using my heat press as a heater in my craft room? Lol

Devanie E. Carrier22:37 The learning curve w/ my Silhouette Cameo was longer than I anticipated! Make sure you are confident and know your machine inside & out before taking orders!

Todd Downing22:48 As long as you include it in your overhead you’re fine Pilar lol

Erich Campbell23:40 Beyond that; your work has value. Have the courage to charge for the value you provide, my people!

Sue Van Tienen Keetch23:56 i live in the country, pest control is real, claim your cat feed as part of your pest control

Now we’re getting to the part that listeners tuned in to hear. How about the actual costs of producing a product?

Pytrice Williams26:43 Love the Design Wizard cost and price analysis. Valuable tool.We talked a little about efficiency. What else can we do to impact our costs.

Pilar Harrison26:50 Where can we find a copy of these order forms? Are they in the Wizard?

Erich Campbell28:18 Even if you don’t have that employee; pay your over employee, or you’ll never be able to hire that employee when it’s time to grow.

Erich Campbell33:26 So many lessons I teach aren’t because we did it right; it’s because I had to fix it when we were wrong.

Let’s talk about what we charge and making a profit.

Todd Downing34:44 Going from a 400 sqft store to a 3500sqft by using cost per hour we were able to know we were able to afford making the jump

Evelyn Warner35:30 Always do your research, buy the best cutter you can afford it is your best friend

Pytrice Williams37:44 Production line!!!!!

Todd Downing40:04 Make sure Matt knows how “Smarth” yes S-M-A-R-T-H

Erich Campbell40:19 Here’s what I always say; that sports money folds like the rest- doesn’t stop spending just because you aren’t into it. 

Erich Campbell42:26 You can not only charge retail – you can charge more. Custom > Retail – the value is higher. 

Todd Downing43:20 Always easier to lower prices than raise them

Evelyn Warner45:08 Good Better Best my fave way

Pilar Harrison46:07 I keep seeing baseball moms wanting less sparkle and Bling. I can’t wrap my mind around it

Anything you want to share to wrap up this portion?

Denise A Jones47:59 Is bling still popular

Pilar Harrison48:07 I keep offering a 10% discount for orders over 5 items. I *Think* it’s helping. Good idea or no?

Erich Campbell49:22 Always account for it, folks. Start higher, mark it back, but *always* show the discount.

Erich Campbell50:22 Bling varies by the market; you have to know your audience.

Traci Cecelia Dunn52:09 I think you have to do the multi-dec designs like Matt showed to really benefit because the complete Rhinestone designs because those are more labor intensive and higher price.

Angela Buggs55:41 Real guys wear rhinestones!

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This show is brought to you for a full hour by:

Specialty Graphics Imaging Association – SGIA will continually strive to be the foremost resource for information and education within the specialty imaging industry. SGIA supports the digital and screen printing community in the USA and Canada by providing services and activities specific to their interests. While the majority of SGIA services and activities are specific to US and Canada, SGIA will continue to partner with national and regional associations around the globe to continually develop the international community. The SGIA National Affiliation Program brings together a multinational community to enhance awareness and encourage the exchange of information. Supporting the Leaders of the Digital and Screen Printing Community

Equipment Zone, with 20 years experience selling garment printing equipment nationwide. Equipment Zone offers the new Epson F2000 SureColor direct-to-garment printer, their own VelociJet-XL DTG printer, and the all-new SpeedTreater-TX automatic pretreat machine with a full 16”x24” pretreat area. Equipment Zone also carries a full line of DTG inks and supplies. Go to EquipmentZone.com


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