What’s Working Now – Dealing with Garment Decorating Disruption

Please find some links and notes from the 2 Regular Guys Podcast. We welcome back industry veteran, Mark Coudray to discuss the changes that continue to happen in our industry and to find out his thoughts on what is working now. As our industry changes and evolves we must also, and Mark give his insights on why some things are working (See Custom Ink) and why some things are failing (see Spreadshirt). We are also on the eve of SGIA coming next week, so we will be sharing some last minute tips and information from the staff at SGIA.

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Unique Marketing Approaches

Oklahoma Shirt Company

Please find some links and notes from the 2 Regular Guys Podcast. We interviewed Justin Lawrence from Oklahoma Shirt Company. They have some unique marketing approaches, and always good to hear from active decorators in the marketplace. Justin and his company are also involved in some unique fundraising program supporting good causes, so we will get the scoop on that as well. Learn from someone who has built their business from the ground up with lots of passion and culture.

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Screen Making Room Deep Dive

Please find some links and notes from the 2 Regular Guys Podcast. The screen making room is often where screen printers send employees who are not doing their job well, and this can cause big problems. We brought in Alan Howe from SAATICHEM to give us the rundown on why the screen making room should be one of the most important parts of your screen printing production facility. He will give us insight on what problem you can fix, just by making some minor changes to your screen making room.

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Direct to Garment Deep Dive with Matt Rhome of Epson

Please find some links and notes from the 2 Regular Guys Podcast. Matthew Rhome with Epson America was an early innovator in direct-to-garment. In fact, much earlier than most people realize. We’ll be talking about where the industry came from, where it is today, and where we anticipate DTG being tomorrow. This direct to garment deep dive will cover everything from light to dark shirts and give you the info you need to create awesome shirts with your DTG machine.

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Embroidery by the Numbers with Erich Campbell

Please find some links and notes from the 2 Regular Guys Podcast. This week we welcome back into the show, the jet setting Erich Campbell of DecoNetwork. He has been traveling the country talking to businesses using the DecoNetwork Platform and we are going to ask him about embroidery by the numbers. We will use his extensive experience with embroidery and his new role with DecoNetwork to give us an in-depth look at costing and pricing your embroidery decorations.

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Digital Textiles with Johnny Shell of SGIA

Please find some links and notes from the 2 Regular Guys Podcast. We are pleased to welcome back Johnny Shell, who is the Vice President of Technical Services for SGIA to give us an update on the latest happenings in the world of digital textiles. Things are moving very rapidly in that space and Johnny has been keeping up on the changes throughout his travels. He will not only explain what is going on in that space but how those changes can and will affect the world of garment decoration.

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Calculating Your True Costs of Screen Printing to Make a Profit

Please find some links and notes from the 2 Regular Guys Podcast. If we are in this industry as a business the goal is to turn a profit. Terry and Aaron have seen way too many business struggle just to break even and the main culprit is the inability to truly calculate their costs and then accurately set their prices. This week is the 3rd of the series where Terry and Aaron will discuss calculating your true costs of screen printing. Then they will dive into some pricing strategies and provide you with some great info that can help your business turn a profit.

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Calculating Your True Costs of Direct to Garment to Make a Profit

Please find some links and notes from the 2 Regular Guys Podcast. If we are in this industry as a business the goal is to turn a profit. Terry and Aaron have seen way too many business struggle just to break even and the main culprit is the inability to truly calculate their costs and then accurately set their prices. This week is part 2 of a 3 part series where Terry and Aaron will discuss calculating your true costs of direct to garment. Then they will dive into some pricing strategies and provide you with some great info that can help your business turn a profit.

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Calculating Your True Costs of Sublimation

Please find some links and notes from the 2 Regular Guys Podcast. If we are in this industry as a business the goal is to turn a profit. Terry and Aaron have seen way too many business struggle just to break even and the main culprit is the inability to truly calculate their costs and then accurately set their prices. This week starts a short 3 part series where Terry and Aaron will discuss calculating your true costs of sublimation. Then they will dive into some pricing strategies and provide you with some great info that can help your business turn a profit.

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Email Marketing Tips from The 2 Regular Guys

Please find some links and notes from the 2 Regular Guys Podcast. This week, we will briefly review marketing planning and social media, but plan to really dive deep into email marketing. Aaron and Terry will show their strategies for avoiding the spam filters and bring you their experience with email marketing. Aaron has been creating and planning email marketing for nearly 15 years, and Terry has been sending a successful Screen Printing newsletter weekly for years. Learn how to bring in business by sending emails correctly.

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