In a Perfect World What Would Your Business Be?

Mark Coudray

Please find some links and notes from the 2 Regular Guys Podcast. Aaron and Terry welcome back industry veteran Mark Coudray who has been busy growing people’s businesses through his Catalyst Accelerator program. He gives us his thoughts on looking at your business differently so you can make it something that grows for you and becomes that ideal business. He will bring several years of data from folks he has already worked with and give you some great tips for growing your business the right way.

Sponsored by: Equipment Zone and Pic The Gift

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Overcoming Sales Objections

Please find some links and notes from the 2 Regular Guys Podcast. Our guest was unable to attend last second, so the 2 Regular Guys discussed things happening in the industry, Aaron’s new consulting project, and attending the STL Podcast Meetup recently and the changes coming to our show. We also had a conversation about overcoming sales objections. Short and sweet today, but still good information.

Sponsored by: Equipment Zone

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Direct to Garment Deep Dive

Please find some links and notes from the 2 Regular Guys Podcast. Terry and Aaron discussed all things DTG in this direct to garment deep dive. Terry is coming off of an all day training seminar at the NBM Long Beach show showing people the Epson F2000 Direct to Garment Printer, so we will be asking him to share some tips and tricks from that event. The guys will also discuss the beginning of the Direct to Garment segment of our industry as well as discuss what the future might hold.

Sponsored by: Equipment Zone

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Tips on Promoting Your Business

Please find some links and notes from the 2 Regular Guys Podcast. Terry and Aaron will talk about promoting your business – from vendors to decorators. We’ll talk about the pros and cons of opportunities such as trade shows, social media, open houses, even knocking on doors, and more.

Sponsored by: Equipment Zone

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Decoding 3D Sublimation

April 29th Show Audio

Please find some links and notes from the 2 Regular Guys Podcast. Terry and Aaron talk about the latest trend in sublimation appears to be Vacuum Press or what some people call 3D Sublimation. This style of sublimation decoration is becoming more mainstream on a daily basis and the equipment is getting better all the time. Terry is going to interview Aaron about a recent article he wrote demystifying or decoding as you will the vacuum press sublimation process. They will talk tips, tricks and what the future holds when it comes to 3D Sublimation.

This show actually came out of a suggestion by one of our Twitter Followers @BamaGirlDesigns so shout out to her for the idea.

Sponsored by: Equipment Zone

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Instagram – Should you be on it: I think Instagram is evolving for sure and is no longer a place just for teenagers (think Facebook 6 to 8 years ago). This means that it becomes a place where many of the buyers of our products are spending their time online. Since it is a picture and video social media platform and we are in a visual decorating market, it is a great place to show off what we can do. I also find Instagram to be a great place to let your potential customer get behind the curtain so to speak. Show them how your equipment works or what the process you use to bring them your products is so they feel part of your inner circle. Continue reading


How to NOT do Customer Service – Back in 2014, I wrote a blog post talking about a customer service experience I had and some key takeaways about how to NOT do things and what to do instead. Lately, I have noticed some things, even in my company that just stood out to me, so I plan to update that blog soon, but you all get a sneak peak of my thoughts. I have some points that I will talk in more detail about on my personal site soon, but for now, let me just give you the top 2 points so you can make sure you are not doing any of these things. Continue reading

Remove “They” from your Vocabulary

In my nearly 20 years being involved with sales, marketing and technical support, I have been fortunate to work with a variety of folks who are both really good and really bad at customer interactions. I have observed many of them (including myself) and have come to discover that there is one key word that people dealing with customers should really REMOVE from their vocabulary. By removing this word, those people can more smoothly interact with customers and resolve issues quickly.  Continue reading


Focus – since we talked about Niche this fits perfectly. Don’t go after new things until you are really good at the current thing. Can’t try to do everything all at once and expect that there won’t be a learning curve. If it was easy everyone would do it. Pick your niche, your technique and go all in. Then once you have mastered that expand and do it all over with something else. Like we will talk about next week we are all just decorators but you still need to master your craft.


All Over Sublimation – The two basic items are a wide format printer (44” or larger) and a wide format heat press. To accommodate a men’s x-large or larger shirt, you would need a press that is 44”x64” or larger. Of course, there are a few accessory items that you will need such as Kraft paper, and some heat resistant gloves should you ever do any sublimation with metals, tiles, or other items of that nature.
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