April 29th Show Audio
Please find some links and notes from the 2 Regular Guys Podcast. Terry and Aaron talk about the latest trend in sublimation appears to be Vacuum Press or what some people call 3D Sublimation. This style of sublimation decoration is becoming more mainstream on a daily basis and the equipment is getting better all the time. Terry is going to interview Aaron about a recent article he wrote demystifying or decoding as you will the vacuum press sublimation process. They will talk tips, tricks and what the future holds when it comes to 3D Sublimation.
This show actually came out of a suggestion by one of our Twitter Followers @BamaGirlDesigns so shout out to her for the idea.
Sponsored by: Equipment Zone
Instagram – Should you be on it: I think Instagram is evolving for sure and is no longer a place just for teenagers (think Facebook 6 to 8 years ago). This means that it becomes a place where many of the buyers of our products are spending their time online. Since it is a picture and video social media platform and we are in a visual decorating market, it is a great place to show off what we can do. I also find Instagram to be a great place to let your potential customer get behind the curtain so to speak. Show them how your equipment works or what the process you use to bring them your products is so they feel part of your inner circle. Continue reading
How to NOT do Customer Service – Back in 2014, I wrote a blog post talking about a customer service experience I had and some key takeaways about how to NOT do things and what to do instead. Lately, I have noticed some things, even in my company that just stood out to me, so I plan to update that blog soon, but you all get a sneak peak of my thoughts. I have some points that I will talk in more detail about on my personal site soon, but for now, let me just give you the top 2 points so you can make sure you are not doing any of these things. Continue reading
In my nearly 20 years being involved with sales, marketing and technical support, I have been fortunate to work with a variety of folks who are both really good and really bad at customer interactions. I have observed many of them (including myself) and have come to discover that there is one key word that people dealing with customers should really REMOVE from their vocabulary. By removing this word, those people can more smoothly interact with customers and resolve issues quickly. Continue reading
Focus – since we talked about Niche this fits perfectly. Don’t go after new things until you are really good at the current thing. Can’t try to do everything all at once and expect that there won’t be a learning curve. If it was easy everyone would do it. Pick your niche, your technique and go all in. Then once you have mastered that expand and do it all over with something else. Like we will talk about next week we are all just decorators but you still need to master your craft.
All Over Sublimation – The two basic items are a wide format printer (44” or larger) and a wide format heat press. To accommodate a men’s x-large or larger shirt, you would need a press that is 44”x64” or larger. Of course, there are a few accessory items that you will need such as Kraft paper, and some heat resistant gloves should you ever do any sublimation with metals, tiles, or other items of that nature.
January 8th Show Audio
Please find some links and notes from the 2 Regular Guys Podcast. In December, several industry experts came on the show to talk about making plans for your business in 2016. In this week’s show, Aaron and Terry will give their own tips and ideas to help you plan and succeed in the coming year!
Sponsored by: Equipment Zone
October 23rd Show Audio
Please find some links and notes from the 2 Regular Guys Podcast. On this week’s show, we’ll be talking leasing in and outs, and financing your business in general. Our guest will be David Harding, National Account Manager with Dick Clark Associates. Dick Clark himself may be joining us as well.
Sponsored by: EnMart
Pretreatment Methods for DTG – Best to Worse If it’s in your budget, buy an automatic pretreat machine. This will give you consistency with this critical step in the process. Be sure to check max pretreat area matches the potential print area of your DTG machine. Also check that the spraying process is completely enclosed. If not, be sure to spray away from your DTG machine.
October 9th Show Audio
Please find some links and notes from the 2 Regular Guys Podcast. Heat Transfer Paper has been a staple of our industry for years and with the recent uptick in the laser transfer market, Terry and Aaron invited a guest from the paper company who has been the gold standard in transfer paper for years. We are excited to welcome Charlie Myers to talk all things Transfers with Neenah Paper. We will get into the history of Neenah and Transfer Paper, talk about what they are seeing today with the transfer paper market and what the future might hold.
Sponsored by: EnMart