The Perpetuation of Bad Production Advice

The Perpetuation of Bad Production AdviceSeptember 25th Show Audio

Please find some links and notes from the 2 Regular Guys Podcast. There are production concepts that are either dated (a good idea 20 years ago) or just flat out bad advice, but they continue to be passed down and passed along to unsuspecting new decorators. On this week’s program, we’ll be talking about the how’s and why’s… and what you should be doing instead on your production floor!

Sponsored by: EnMart

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QUICK TIP SEPTEMBER 25, 2015 BY AARON MONTGOMERY

Dealing with Heat Transfer Lines – I have heard and seen all sorts of remedies for when your transfer paper on liner causes polyester garments to have a permanent line around the graphics. There is not 1 solutions that works for everyone, but I have 4 ideas you should try. I’ll share one with you here and then direct you to my blog to find out more. Make the paper larger than the heat press as this will illuminate the paper causing the lines. One thing to note, you can still have issues with the edge of the heat press causing lines, but this is  normally due to having way too much pressure. For 3 more ideas and a video, check out my Blog.

Niche Markets for Direct-to-Garment Printing

Niche Markets for Direct-to-Garment PrintingSeptember 4th Show Audio

Please find some links and notes from the 2 Regular Guys Podcast. Finding a niche market has two parts. First you need to determine the capabilities of your chosen decoration method. Second, what options in the marketplace are best suited to that technology? On our show this week we’ve determined our decoration method will be direct-to-garment. Part two will be a discussion of niche markets best suited to this process. Niche Markets for Direct-to-Garment Printing!

Sponsored by: EnMart

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What is all this talk about White Toner Transfers?

White Toner TransfersPlease find some links and notes from the 2 Regular Guys Podcast. Aaron welcomes in Jim Tenholder from ISW to talk about the latest market buzz, White Toner Transfers. Jim and Aaron will discuss what these white toner laser transfer systems are all about, how they fit into the personalization market and also give some tips and tricks for making the OKI Data printers become the most loved piece of equipment in your business. White Toner Transfers!

Sponsored by: EnMart

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When Employees Choose to Leave

When Employees Choose to LeaveAugust 21st Show Audio

Please find some links and notes from the 2 Regular Guys Podcast. Aaron and Terry discussed the thousand reasons people leave good jobs. As a manager or owner you can name them all. But in reality, people don’t usually leave a job. They leave their boss. We’ll discuss the whys and hows of turnover in your own business. When Employees Choose to Leave!

Sponsored by: EnMart

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August 14th Show Notes – Printing on Demand to Make More Profit

Printing on DemandAugust 14th Show Audio

Please find some links and notes from the 2 Regular Guys Podcast. Aaron and Terry are back together again this week to discuss the power of adding Printing on Demand to Make More Profit to your decorating business. They will share, tips, tricks and niche markets to target for Printing on Demand to Make More Profit and doing on site printing services. They will discuss what printing on demand is and why you should look at printing on demand for your personalization business. They will also give you information about what equipment you need and why. Plus they will cover how to set-up at these events, upselling on the spot and what types of imprinted products work well. 

Sponsored by: EnMart

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QUICK TIP AUGUST 14, 2015 BY AARON MONTGOMERY

Email Marketing – My tip is to make sure you have a good plan for email marketing. I suggest using a service as this is a cost that will pay for itself in no time. Some of the best services out there are Mail Chimp, Topica, Constant Contacts and iContact. Give them a test drive to see what one is easiest for you to use. Things to look for are the ability to easily create emails with logos and templates with no design experience needed. Ability to manages your email list and clean duplicates and manage bounces. Ability to grow your email list by creating Opt In lists and product interest groups and capture emails from your website or SM pages. The program needs to have good social media linking and scheduling to make Social Media and Email Marketing Work together. Finally it need to have stats and tracking. This allows you to do A/B testing easier and you can see what moves your customers.

August 7th Show Notes – Multi-Media Screen Printing Tips and Tricks

August 7th Show Audio

Please find some links and notes from the 2 Regular Guys Podcast. On this weeks show we’ll talk with Greg Gaardbo, the CEO and Creative Director with Shockwaves Promotional Products in Arlington Hts, Illinois (Greater Chicago). As many of our listeners are aware, Greg is well-known in our industry for his multi-media decoration. Greg will be sharing interesting Multi-Media Screen Printing Tips and Tricks on some very creative techniques to use in your own screen printing shops.

Sponsored by: EnMart

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July 31st Show Notes – Sharing Information as a Marketing Tool


July 31st Show Audio

Please find some links and notes from the 2 Regular Guys Podcast. This week we have brought back 2 of our favorite guest to take over the show once more. Kristine Shreve from EnMart and Erich Campbell from Black Duck will be joining Aaron and Terry to discuss the sharing of information as a marketing tool. Both Kristine and Erich are wonderful with sharing their knowledge through, blogs, articles, forums, seminars and more so they will share with us the what and how of this format as a marketing tool for their businesses.

Sponsored by: EnMart

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Reaching the Pet Market with Personalization

Pet MarketGrowing up in a home with a few acres of land in a rural community, my brother and I were fortunate to have a variety of animals. We had goats, chickens and of course dogs and cats. Believe it or not, in my high school year book there is a picture of me and my horse – Blazer. Obviously, I am not alone in my love for animals, since the American Veterinary Medical Association (AVMA) reports that more than 63% of households in the US have at least one pet. Those pet owners spend in excess of $55 billion dollars on pet products every year. As a decorator, you should be grabbing some of that big tasty pie! Continue reading