Reaching the Pet Market with Personalization

Pet MarketGrowing up in a home with a few acres of land in a rural community, my brother and I were fortunate to have a variety of animals. We had goats, chickens and of course dogs and cats. Believe it or not, in my high school year book there is a picture of me and my horse – Blazer. Obviously, I am not alone in my love for animals, since the American Veterinary Medical Association (AVMA) reports that more than 63% of households in the US have at least one pet. Those pet owners spend in excess of $55 billion dollars on pet products every year. As a decorator, you should be grabbing some of that big tasty pie! Continue reading

July 24th Show Notes – “Wish Someone Told Me That Before Starting My Business” Ideas

Starting a Business TipsJuly 24th Show Audio

Please find some links and notes from the 2 Regular Guys Podcast. Starting a business is both exciting and frightening. On this week’s 2 Regular Guys podcast, we’ll talk about all the advice we and our listeners would like to have heard before getting involved in our own business opportunities. Tune in and share your own advice this week when we discuss, “What I Wish I Knew Before Starting My Business” and provide you with Starting a Business Tips.

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July 17th Show Notes – Industry Educational Community

Johnny ShellJuly 17th Show Audio

Please find some links and notes from the 2 Regular Guys Podcast. We welcome back to the show, Johnny Shell, the Vice President of Technical Services for SGIA. He is going to bring us some information on the Educational Community and how it interacts with our industry, how you can get involved and what SGIA is doing to foster growth in our industry. We will get more details also about the continuing educational events that SGIA produces and more. If you like learning, this is the show for you!

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July 10th Show Notes – Niche Markets and ASI

July 10th Show Audio

Please find some links and notes from the 2 Regular Guys Podcast. This is one of our favorite themes, more Niche Markets! We will be bringing you some ideas on markets you could focus on inside the promotional products arena and out. Grow your business with ideas from your favorite 2 Regular Guys.

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QUICK TIP JULY 10, 2015 BY AARON MONTGOMERY

Using Spray Tack Adhesive when sublimating, I recommend that you only use spray adhesive on soft goods like mouse pads, can coolies and garments. There are some hard surfaces items where you must use spray adhesive like awards plaques where tape could damage the edges.  For those items and your soft goods, it is very important that you spray the adhesive correctly. You must spray the printed side of the transfer paper, not the substrate with a very light and fine mist. To do this you should spray the transfer paper from about 2 feet away in firm quick spray over the transfer paper. If you get any splotches or excessively wet areas you will have trouble with the ink transferring correctly in that area. Make sure the transfers only gets a light fine mist of the correct tack adhesive. I suggest this Product

Check out the video showing how this is done!

June 26th Show Notes – Maximizing your time at a Trade Show

Maximizing your time at a Trade ShowJune 26th Show Audio

Please find some links and notes from the 2 Regular Guys Podcast. This week friend of the show and previous guest, Jay Busselle returns to tell us about investing in your business by attending a trade show. He will share with us details, tips and tricks to maximize your return on investment when attending a trade show including what to do before, during and after a trade show. He is a veteran of trade show numbering over 200 since 1992. We will also check in with him about some recent events he has been at and what he and the company he works for have seen.

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June 19th Show Notes – War Stories of 2 Regular Guys – Part 2

War Stories of 2 Regular Guys

June 19th Show Audio

Please find some links and notes from the 2 Regular Guys Podcast. As usual the 2 Regular Guys had more content than they had time. Last week they brought you several war stories about their years in business discussing sales, marketing and customer service. We will follow up this week to finish the info talking about real life events and how we dealt with the problems that arose in Management, Production/Manufacturing employees and more. We gave you the listeners homework asking you to come share your stories with us this week in the live chat at the bottom of the blog talk radio page.

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QUICK TIP JUNE 19, 2015 BY Aaron Montgomery

Saving Money on Sublimation Ink – Don’t let the initial investment or the words wide format deter you from taking a good hard look at jumping in and saving yourself some real money. If you do the math on the sublimation ink options available in the US, you will see the small format desktop printers cost about $2,100 a liter for the ink, while the mid size 24 and 36” printers cost about $460 per liter. Those are some pretty big numbers compared to the $115 a liter for wide format printers. It doesn’t take much ink to make up for the difference on initial investment, so make sure you really look at the wide format option before investing in your next sublimation printer.

June 12th Show Notes – War Stories of 2 Regular Guys

War Stories of 2 Regular Guys

June 12th Show Audio

Please find some links and notes from the 2 Regular Guys Podcast. This week on 2 Regular Guys we’ll be taking a look at production, sales, marketing, and other areas of our businesses, and sharing our own “war stories.” We’ll talk about real life events and how we dealt with the problems that arose from those events. If you have your own war stories, we’d love to have you come on the show to share!

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May 29th Show Notes – Industry Trade Show Updates

May 29th Show Audio

Please find some links and notes from the 2 Regular Guys Podcast. This spring has been a busy time for our industry. There have been many great trade show and aaron has returned from FESPA in Cologne, Germany. Aaron will give you a full rundown of what he saw over there to catch you up on the latest trends in the industry. We will also have Dave Pomeroy from NBM on the show to give us a preview of the upcoming B.I.G. Show in Indianapolis. There is a ton of exciting stuff at that show and he will give us a sneak preview. We will also have Jeff Brown from the ISS Shows on to give us the final recap of ISS Nashville as well and preview ISS Orlando. Even if you could not make it to the show, you will feel like you were there.

Sponsored by: WholesaleGraphix.com (Use Coupon code SUMMER)

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