Please find some links and notes from the 2 Regular Guys Podcast. Social Media is no longer the red headed stepchild of most marketing strategies, it has found itself front and center. Today’s apparel decorators not only should but need to embrace social media as it has changed the space of apparel decoration. We are excited to welcome to the show, Brian and Peter from of New Era Apparel out of Long Island, New York. They have over 20 years experience in Screen Printing and one of them printed their first shirt at 3 years old. We are going to dig into what Social Media and Apparel Decorations has changed about screen printing and give you some tips on how to deal with those changes.