Back to School Markets Deep Dive

Please find some links and notes from the 2 Regular Guys Podcast. Aaron and Terry took a deep dive into going after the back to school market with your garment decorating and personalization business. They will bring you in-depth details on ideas to market your products to the back to school niche and tips for successfully gaining increased business from it. Have a pen and paper handy as you will want to take notes on these suggestions for growing your business.

Sponsored by: Equipment Zone and Pic The Gift

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Direct to Garment Deep Dive

Please find some links and notes from the 2 Regular Guys Podcast. Terry and Aaron discussed all things DTG in this direct to garment deep dive. Terry is coming off of an all day training seminar at the NBM Long Beach show showing people the Epson F2000 Direct to Garment Printer, so we will be asking him to share some tips and tricks from that event. The guys will also discuss the beginning of the Direct to Garment segment of our industry as well as discuss what the future might hold.

Sponsored by: Equipment Zone

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Sales and Selling in the Decoration Industry

Please find some links and notes from the 2 Regular Guys Podcast. Terry and Aaron will be talking about sales and selling… as simple as that. We’ll be discussing the process of selling our products and, in fact, what product we’re selling in the first place. Terry and Aaron have many years experience selling a variety of products and services over the years and want to share their experiences with the 2 Regular Guys audience.

Sponsored by: Equipment Zone

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QUICK TIP MAY 6, 2016 BY TERRY COMBS

What do you need to buy to be a direct-to-garment printer? Sometimes when we deal with something day in and day out, we forget that those new to the business still need the most basic of information. A common question I get at shows or on the phone is, “What do I need to buy?” There are basically four items you need to purchase to be a complete direct-to-garment production shop. Continue reading

How to Discover your Own Niche Markets Part 2

April 15th Show Audio

Please find some links and notes from the 2 Regular Guys Podcast. Terry and Aaron tell us that finding business and keeping your pipeline full is one of the most difficult tasks they see small businesses struggle with. They are passionate about helping you overcome that challenge. Back in February they started this conversation about niche market and finding the right one for you and they will wrap it up in today’s show with even more great tips. They will share with you some new techniques to find your own niche and just hopefully get your creativity and excitement flowing when it comes to finding new business.

Sponsored by: Equipment Zone

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Our Industry’s Evolution into Decorators

February 12th Show Audio

Please find some links and notes from the 2 Regular Guys Podcast. Terry and Aaron welcome in a long time friend and industry expert, Don Copeland. Don has been part of ColDesi for years and is a leading authority on all things DTG, Embroidery and beyond. Terry and Aaron are going to explore with Don how our industry has evolved from niches like embroiderer, screen printer, etc. to apparel decorators. More diversification – folks are adding vinyl graphics, rhinestone and other techniques to make money.

Sponsored by: Equipment Zone

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Niche Markets and How to Discover your Own

February 5th Show Audio

Please find some links and notes from the 2 Regular Guys Podcast. Terry and Aaron talk niche markets. But more specifically we’ll talk about ways to discover your own unique niche in the marketplace. Terry and Aaron love these Niche shows because it allows us to share with you many of the creative ways that we have seen people make money in our industry. Being able to share with you some techniques to find your own niche is very exciting for us.

Sponsored by: Equipment Zone

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QUICK TIP JANUARY 29, 2016 BY TERRY COMBS

Coated and Uncoated Papers in DTG Printing –  Sometimes we have to stop and look at our procedures and see if anything has changed with the component parts. Too often, we continue with a method or technique because “that’s the way we’ve always done it.”

We have until recently used uncoated paper between a pretreated shirt and the heat press to protect the heat press and dry the shirt. We used uncoated paper because silicon coated paper cause the shirt to be still and shiny. We then used silicon coated paper between the printed shirt and the heat surface to cure the ink. The silicon kept the ink from sticking to the paper.

Today, you can use silicon paper for both steps. This allows you to stock only one paper, and not stand in front of your heat press trying to determine if the paper is coated or not. With advances in pretreat solution, the glossy finish (when applied properly) is no longer an issue.

10 Things We Would Like to See in 2016

January 15th Show Audio

Please find some links and notes from the 2 Regular Guys Podcast. Terry and Aaron take a look forward at what we would like to see in the industry for the coming year. The ideas range from new products to new techniques, from sales forecasts to better ways to deal with employees. Tune into this yearly show when we review our thoughts from the previous year and give you our impressions of the coming year.

Sponsored by: Equipment Zone

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QUICK TIP JANUARY 8, 2016 BY TERRY COMBS

Heat Press Pressure in Direct-to-Garment Printing – There’s still much confusion about the details of DTG printing, and unfortunately much misinformation. There are two steps to look at when it comes to your heat press.

Number 1 is pretreating. Once you’ve pretreated the shirt with an automatic pretreat machine on hand-held power sprayer, and you want to print right away, you’ll need to dry the shirt with your heat press. If the pressure is too light, that extends the drying time and more importantly leaves fibers standing up on the garment. So when you are drying pretreat, use heavy pressure. As a side note, if you allow your shirts to air dry, you’ll still need to press the shirt with heavy pressure for about five seconds before printing.

Number 2 is the printed shirt that must be heat set for wash-ability. If you use too heavy pressure, it will press the ink into the shirt and mix the inks on dark shirts to give a dull washed-out appearance. When curing the ink on a shirt, use light pressure for the best result.