September 4th Show Audio
Please find some links and notes from the 2 Regular Guys Podcast. Finding a niche market has two parts. First you need to determine the capabilities of your chosen decoration method. Second, what options in the marketplace are best suited to that technology? On our show this week we’ve determined our decoration method will be direct-to-garment. Part two will be a discussion of niche markets best suited to this process. Niche Markets for Direct-to-Garment Printing!
Sponsored by: EnMart
July 31st Show Audio
Please find some links and notes from the 2 Regular Guys Podcast. This week we have brought back 2 of our favorite guest to take over the show once more. Kristine Shreve from EnMart and Erich Campbell from Black Duck will be joining Aaron and Terry to discuss the sharing of information as a marketing tool. Both Kristine and Erich are wonderful with sharing their knowledge through, blogs, articles, forums, seminars and more so they will share with us the what and how of this format as a marketing tool for their businesses.
Sponsored by: EnMart
Figure Out Your Market – This is the first step and is much neglected. Take some time and figure who your market is and where they are located. Really put some time and effort into this, not just a quick 5 minutes. Talk to your customers and look at your competitors. Really form a good picture of your market as that will tell you where your marketing efforts should be put. Figure your market out first and then everything else falls into place.
June 12th Show Audio
Please find some links and notes from the 2 Regular Guys Podcast. This week on 2 Regular Guys we’ll be taking a look at production, sales, marketing, and other areas of our businesses, and sharing our own “war stories.” We’ll talk about real life events and how we dealt with the problems that arose from those events. If you have your own war stories, we’d love to have you come on the show to share!
Sponsored by: WholesaleGraphix.com (Use Coupon code SUMMER)
When talking to people about how things are going in their business, I have discovered some common tasks. People who have successful businesses are doing certain things on a regular basis that appear to be similar. Also, it seems those who are struggling are not doing these things. In addition, I have noticed that sometimes small businesses believe that the normal business principles that work for larger companies do not apply to them because they are a small company. At times, small business operators are not necessarily formally trained in business, rather, just nice people with a great idea trying to figure out how to make it work. That got me thinking about what key elements that I feel make businesses successful to avoid potential pitfalls. Below are the three things that I feel are critical for every small business to ensure success. Continue reading