Reaching the Pet Market with Personalization

Pet MarketGrowing up in a home with a few acres of land in a rural community, my brother and I were fortunate to have a variety of animals. We had goats, chickens and of course dogs and cats. Believe it or not, in my high school year book there is a picture of me and my horse – Blazer. Obviously, I am not alone in my love for animals, since the American Veterinary Medical Association (AVMA) reports that more than 63% of households in the US have at least one pet. Those pet owners spend in excess of $55 billion dollars on pet products every year. As a decorator, you should be grabbing some of that big tasty pie! Continue reading