Remove “They” from your Vocabulary

In my nearly 20 years being involved with sales, marketing and technical support, I have been fortunate to work with a variety of folks who are both really good and really bad at customer interactions. I have observed many of them (including myself) and have come to discover that there is one key word that people dealing with customers should really REMOVE from their vocabulary. By removing this word, those people can more smoothly interact with customers and resolve issues quickly.  Continue reading

June 12th Show Notes – War Stories of 2 Regular Guys

War Stories of 2 Regular Guys

June 12th Show Audio

Please find some links and notes from the 2 Regular Guys Podcast. This week on 2 Regular Guys we’ll be taking a look at production, sales, marketing, and other areas of our businesses, and sharing our own “war stories.” We’ll talk about real life events and how we dealt with the problems that arose from those events. If you have your own war stories, we’d love to have you come on the show to share!

Sponsored by: (Use Coupon code SUMMER)

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Top 3 Things Every Small Business Must Do

Marketing and Strategy

When talking to people about how things are going in their business, I have discovered some common tasks.  People who have successful businesses are doing certain things on a regular basis that appear to be similar. Also, it seems those who are struggling are not doing these things. In addition, I have noticed that sometimes small businesses believe that the normal business principles that work for larger companies do not apply to them because they are a small company.  At times, small business operators are not necessarily formally trained in business, rather, just nice people with a great idea trying to figure out how to make it work. That got me thinking about what key elements that I feel make businesses successful to avoid potential pitfalls. Below are the three things that I feel are critical for every small business to ensure success. Continue reading