Please find some links and notes from the 2 Regular Guys Podcast. We chatted first with Greg Kitson at Mind’s Eye Graphics about the upcoming seminar with Aaron, How to Make Money with Digital Decorating. And then our guest Jay Busselle from Printa Systems will be talking about his new position as well as social media marketing.
Please find some links and notes from the 2 Regular Guys Podcast. Social Media is no longer the red headed stepchild of most marketing strategies, it has found itself front and center. Today’s apparel decorators not only should but need to embrace social media as it has changed the space of apparel decoration. We are excited to welcome to the show, Brian and Peter from of New Era Apparel out of Long Island, New York. They have over 20 years experience in Screen Printing and one of them printed their first shirt at 3 years old. We are going to dig into what Social Media and Apparel Decorations has changed about screen printing and give you some tips on how to deal with those changes.
Please find some links and notes from the 2 Regular Guys Podcast. This week, we will briefly review marketing planning and social media, but plan to really dive deep into email marketing. Aaron and Terry will show their strategies for avoiding the spam filters and bring you their experience with email marketing. Aaron has been creating and planning email marketing for nearly 15 years, and Terry has been sending a successful Screen Printing newsletter weekly for years. Learn how to bring in business by sending emails correctly.
Please find some links and notes from the 2 Regular Guys Podcast. On this week’s show, Terry “interviewed” Aaron about his suggestions for simple marketing tips. We are going to cover some strategies for creating a marketing plan, managing your social media and email marketing. You will leave this podcast with some great tools that you can put to work immediately.
Please find some links and notes from the 2 Regular Guys Podcast. Aaron and Terry continued our conversation from July 22nd on Using the Slow Times to Build Your Business. We’ll wrap up this subject with a discussion on Marketing… using what we’ve done in the past, and planning for the future. Great tips and tricks you can use today to build your business through marketing.
Instagram – Should you be on it: I think Instagram is evolving for sure and is no longer a place just for teenagers (think Facebook 6 to 8 years ago). This means that it becomes a place where many of the buyers of our products are spending their time online. Since it is a picture and video social media platform and we are in a visual decorating market, it is a great place to show off what we can do. I also find Instagram to be a great place to let your potential customer get behind the curtain so to speak. Show them how your equipment works or what the process you use to bring them your products is so they feel part of your inner circle. Continue reading
Please find some links and notes from the 2 Regular Guys Podcast. Terry and Aaron are pleased to have both Nicole Rollender and Theresa Hegel from ASI. We’ll be discussing the all new Wearables Magazine. Lots of changes and exciting plans for 2016.
Sponsored by: Equipment Zone
How to Better Manage Your Social Media – One of the best apps available to help you manage the social media accounts is Hootsuite. This allows you to better schedule, better maintain and still interact without making Social Media a full-time job. It allows you to set up custom feeds, follow keywords and schedule social media. This allows you to schedule tweets, posts and more for the week and just check-in instead of having to be on social media all the time. Finally, my favorite part of the tool is that does auto scheduling and looks for the best time to send your posts for greatest exposure.
Figure Out Your Market – This is the first step and is much neglected. Take some time and figure who your market is and where they are located. Really put some time and effort into this, not just a quick 5 minutes. Talk to your customers and look at your competitors. Really form a good picture of your market as that will tell you where your marketing efforts should be put. Figure your market out first and then everything else falls into place.
Please find some links and notes from the 2 Regular Guys Podcast from September 20th, 2013, so you can get more details on some of the items we discussed. The guys talked with Kristine Shreve about how to do social media in our industry and covered lots of do’s and dont’s. Continue reading