Niche Markets in the Digital Age

Please find some links and notes from the 2 Regular Guys Podcast. Niche markets are one of the 2 Regular Guys favorite subjects, and this week we are going to target specifically digital decorators. Maybe you have that shiny new toy and it is just sitting. Let’s get that tool to work making money. We will share many of the experiences and niches along with the how and why to get your creative juices flowing.

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10 Things the 2 Regular Guys Would Like to See in 2018

Please find some links and notes from the 2 Regular Guys Podcast. Every year in January, Terry and Aaron take a look forward at what we would like to see in the industry for the coming year. The ideas range from new products to new techniques, to new ways of doing business. We even call out some folks from time to time. Don’t miss this lively show and listen to what the 2 Regular Guys want for our industry. Plus enjoy some new fun segments for 2018!

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That’s Just Not True

Please find some links and notes from the 2 Regular Guys Podcast. We’ll dig down into a fun subject titled “That’s Just Not True” where we’ll talk about myths and misinformation throughout our industry. We will cover several different techniques, like Embroidery, Direct to Garment, Sublimation and more. We don’t need to name names, just want to clear up some things and try to get the correct information shared. We know many times there are lots of ways to do things, but we are trying to get to the best way to do things so people can maximize their profits.

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Calculating Your True Costs of Sublimation

Please find some links and notes from the 2 Regular Guys Podcast. If we are in this industry as a business the goal is to turn a profit. Terry and Aaron have seen way too many business struggle just to break even and the main culprit is the inability to truly calculate their costs and then accurately set their prices. This week starts a short 3 part series where Terry and Aaron will discuss calculating your true costs of sublimation. Then they will dive into some pricing strategies and provide you with some great info that can help your business turn a profit.

Sponsored by: Equipment Zone and Siser N.A. Continue reading

200th Episode with 200 Niche Markets

Please find some links and notes from the 2 Regular Guys Podcast. It has been over 4 years and we are excited to bring you our 200th Episode. In celebration of the 200th Episode, Terry and Aaron are going to give you 200 Niche Markets and share your ideas that you submitted via the hashtag #200NicheMarkets. This will be a fun and fast paced episode with lots of great ideas for new markets to explore.

Sponsored by: Equipment Zone and Pic The Gift

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Movie Prop Business with Erich Campbell

Please find some links and notes from the 2 Regular Guys Podcast. Erich Campbell of Black Duck Screen Printing and Embroidery is going to join us to talk about the thriving movie prop business in Albuquerque, New Mexico as well as what the process is like when working with movie and TV production teams to outfit them in customer wear. Erich always has wonderful insight about a lot of things so we will pick his brain!

Sponsored by: Equipment Zone and Pic The Gift

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10 Things We Would Like to See

Please find some links and notes from the 2 Regular Guys Podcast. Terry and Aaron take a look forward at what we would like to see in the industry for the coming year. 10 Things We Would Like to See.  The ideas range from new products to new techniques, to new ways of doing business. We even call out some folks from time to time. Don’t miss this lively show and listen to what the 2 Regular Guys want for our industry. Plus enjoy some new fun segments for 2017!

Sponsored by: Equipment Zone and Pic The Gift

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SGIA Expo 2016 Review

Please find some links and notes from the 2 Regular Guys Podcast. Aaron and Terry returned from Las Vegas and the SGIA Expo for 2016. This is an SGIA Expo 2016 Review from the show and they also will give you their take on the happenings around the industry. Aaron and Terry make a special announcement for a new event they have coming up on this show as well.

Sponsored by: Equipment Zone and Pic The Gift

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Compare and Contrast Garment Decorating Techniques

Compare and Contrast Garment Decorating Techniques

Please find some links and notes from the 2 Regular Guys Podcast. Terry and Aaron will share with you the pros and cons of each technique and the markets they can serve, plus some expected costs to get started. It will be a tongue-in-cheek battle between Terry, the screen printing and direct-to-garment guy, and Aaron, the sublimation and heat transfer guy. At the end, they will settle their differences and show you how you can bring the tools and technologies together to create multimedia garments as well as understanding where everything fits in our garment decorating world.

Sponsored by: Equipment Zone and Pic The Gift

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Back to School Markets Deep Dive

Please find some links and notes from the 2 Regular Guys Podcast. Aaron and Terry took a deep dive into going after the back to school market with your garment decorating and personalization business. They will bring you in-depth details on ideas to market your products to the back to school niche and tips for successfully gaining increased business from it. Have a pen and paper handy as you will want to take notes on these suggestions for growing your business.

Sponsored by: Equipment Zone and Pic The Gift

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