August 7th Show Audio
Please find some links and notes from the 2 Regular Guys Podcast. On this weeks show we’ll talk with Greg Gaardbo, the CEO and Creative Director with Shockwaves Promotional Products in Arlington Hts, Illinois (Greater Chicago). As many of our listeners are aware, Greg is well-known in our industry for his multi-media decoration. Greg will be sharing interesting Multi-Media Screen Printing Tips and Tricks on some very creative techniques to use in your own screen printing shops.
Sponsored by: EnMart
Growing up in a home with a few acres of land in a rural community, my brother and I were fortunate to have a variety of animals. We had goats, chickens and of course dogs and cats. Believe it or not, in my high school year book there is a picture of me and my horse – Blazer. Obviously, I am not alone in my love for animals, since the American Veterinary Medical Association (AVMA) reports that more than 63% of households in the US have at least one pet. Those pet owners spend in excess of $55 billion dollars on pet products every year. As a decorator, you should be grabbing some of that big tasty pie! Continue reading
July 10th Show Audio
Please find some links and notes from the 2 Regular Guys Podcast. This is one of our favorite themes, more Niche Markets! We will be bringing you some ideas on markets you could focus on inside the promotional products arena and out. Grow your business with ideas from your favorite 2 Regular Guys.
Sponsored by: EnMart
Using Spray Tack Adhesive – when sublimating, I recommend that you only use spray adhesive on soft goods like mouse pads, can coolies and garments. There are some hard surfaces items where you must use spray adhesive like awards plaques where tape could damage the edges. For those items and your soft goods, it is very important that you spray the adhesive correctly. You must spray the printed side of the transfer paper, not the substrate with a very light and fine mist. To do this you should spray the transfer paper from about 2 feet away in firm quick spray over the transfer paper. If you get any splotches or excessively wet areas you will have trouble with the ink transferring correctly in that area. Make sure the transfers only gets a light fine mist of the correct tack adhesive. I suggest this Product.
Check out the video showing how this is done!
June 26th Show Audio
Please find some links and notes from the 2 Regular Guys Podcast. This week friend of the show and previous guest, Jay Busselle returns to tell us about investing in your business by attending a trade show. He will share with us details, tips and tricks to maximize your return on investment when attending a trade show including what to do before, during and after a trade show. He is a veteran of trade show numbering over 200 since 1992. We will also check in with him about some recent events he has been at and what he and the company he works for have seen.
Sponsored by: WholesaleGraphix.com (Use Coupon code SUMMER)
Saving Money on Sublimation Ink – Don’t let the initial investment or the words wide format deter you from taking a good hard look at jumping in and saving yourself some real money. If you do the math on the sublimation ink options available in the US, you will see the small format desktop printers cost about $2,100 a liter for the ink, while the mid size 24 and 36” printers cost about $460 per liter. Those are some pretty big numbers compared to the $115 a liter for wide format printers. It doesn’t take much ink to make up for the difference on initial investment, so make sure you really look at the wide format option before investing in your next sublimation printer.
The memorial product market is a rapidly growing segment in the sublimation part of our industry. It is also a bit of a touchy segment and has different pitfalls and challenges. When I starting to think about this article I internally found some very difficult things to overcome when it came to profiting as a business off of this segment. But after thinking and researching, I have come to the conclusion that if done correctly this segment can and should be a winning proposition for all involved. You can also even help ease some of the pain of losing a loved one by providing a memorial product for the grieving to cherish for years to come. Continue reading
Best File Format for Sublimation – You can use any of the common file formats with you graphic application. Common ones are .jpg, .tiff, .pdf, .eps, .cdr, .ai, etc. If you are using a RIP then those programs have certain formats that work best. It is best to use Adobe 1998 RGB color space in your graphics application because it has the largest color gamut. Most digital cameras use SRGB colors so it is best to convert those files to Adobe 1998 RGB in your graphics application. The best resolution to use is 150 dpi at 100% of final size. Anything that is higher in resolution is a waste of memory. Anything that is lower in resolution your will risk poor quality images.
How do I know the sublimated color is going to be correct without using an expensive blank to test? – As we sublimation producers all know, the image on the printed paper never looks as good as the final transfer. Sometimes you have a project where you have a limited amount of blanks to try or you just do not want to ruin an expensive one. Here is a good way to see if your colors are going to be what you want without wasting anything. Print your file as you normally would then take that paper image and place the image side to a blank piece of paper. Next press the two together in your heat press for about five seconds. Remove the blank sheet, and now your transfer image has brightened up, giving you a good idea of what the final product will look like. The best thing is you can still use the transfer after the color test.
Decorating Socks – When decorating both sides of the sock all over with sublimation you can get a white line between the 2 sides. There are 2 solutions to this. First when using a jig, take the sock and just slightly roll it so the imaged area just moves to the other side of the jig. The more careful you can be with this the less likely you will have a noticeable line. The second solution is to get socks that have a black interior so you don’t need a jig and the black shows through slightly when the customer puts them on their foot and you have a good-looking sock without the hassle of a jig. Many people have them and this is something that Coastal is now carrying.