Figure Out Your Market – This is the first step and is much neglected. Take some time and figure who your market is and where they are located. Really put some time and effort into this, not just a quick 5 minutes. Talk to your customers and look at your competitors. Really form a good picture of your market as that will tell you where your marketing efforts should be put. Figure your market out first and then everything else falls into place.
Please find some links and notes from the 2 Regular Guys Podcast from June 21st, 2013, so you can get more details on some of the items we discussed. Thanks to Erich Campbell of Black Duck, Fred Foster and Johnny of KillerGraphics for your interaction in the chat room on the live show! Continue reading