How Personalized Products are Changing the Promotional Products World

Please find some links and notes from the 2 Regular Guys Podcast. This week, show producer Erich Campbell talks to Nick and Andrea from ZSK Embroidery about the new technology that is changing the embroidery industry. Learn what is new, what is coming and how you can keep ahead of the curve. This fun fast paced conversation will give you more details about embroidery and the industry as a whole.

Sponsored by: SGIA.org

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews and the heartbeat of garment decorating. Thanks for listening!

News

  • NCTO Testifies at Hearing on US-Mexico-Canada Agreement – The National Council of Textile Organizations (NCTO) testifies at a recent hearing by the U.S. International Trade Commission (ITC) on the U.S.-Mexico-Canada Agreement (USMCA). Auggie Tantillo, CEO of the NCTO represented the organization at the Nov. 16 session.
    Appearing on the General Manufacturing panel, Tantillo’s testimony discussed the impact of the agreement on the U.S. economy and more specifically, the textile industry.

  • Small Business Saturdays, my weekly 30-minute video series, put out a free six-part video series designed to empower small businesses owners and help them develop their own business plans using the latest expert marketing techniques. The five free videos are now available at: aaronmontgomery.info/businessplan and come with a chance to win an Echo Dot.

How Personalized Products are Changing the Promotional Products World

Aaron: Can you start us off by telling us about this article you put out back in September Advantages Magazine and what drove you to write “Turning Customary Into Customized”?

Terry: Tell us about the Google Goes Live event at Cannes.

Aaron: How have personalized products manufacturers addressed this “on demand” world we live in today?

Terry: This desire for personalized products is a part of a larger phenomenon?

Aaron: Obviously personalizing products is a big investment on the part of the manufacturer. Will consumers pay more?

Terry: What are some of the challenges and rewards of the customized product world?

Aaron: You and I had a chance to talk back in September about this topic on your Podcast “The Expert” Personalization and customization is a passion of mine for sure and I was excited to see how much passion you had for it. How is the Promo World receiving and jumping on board with this in your opinion?

Terry: Thanks for joining us today. This has been great. We are excited to welcome back Theresa Hegel, in February to discuss her State of the Industry Report. Keep us posted on future features we can discuss on the show as we would love to have you back. Where can people learn more about ASI, Advantages Magazine and all the good stuff you guys have cooking.

Sara Lavenduski is the Senior Editor of Advantages magazine at ASI which serves distributor sales reps across North America. She is also the Editor of Promogram Canada, ASI’s bi-monthly newsletter that serves the Canadian promotional products market. She has been with ASI’s Editorial Department for 4 years, and with Advantages for 2 years.

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This show is brought to you for a full hour by:

Specialty Graphics Imaging Association – SGIA will continually strive to be the foremost resource for information and education within the specialty imaging industry. SGIA supports the digital and screen printing community in the USA and Canada by providing services and activities specific to their interests. While the majority of SGIA services and activities are specific to US and Canada, SGIA will continue to partner with national and regional associations around the globe to continually develop the international community. The SGIA National Affiliation Program brings together a multinational community to enhance awareness and encourage the exchange of information. Supporting the Leaders of the Digital and Screen Printing Community

Equipment Zone, with 20 years experience selling garment printing equipment nationwide. Equipment Zone offers the new Epson F2000 SureColor direct-to-garment printer, their own VelociJet-XL DTG printer, and the all-new SpeedTreater-TX automatic pretreat machine with a full 16”x24” pretreat area. Equipment Zone also carries a full line of DTG inks and supplies. Go to EquipmentZone.com

SubliSource – Sublimation just got easier with the launch of sublisource.com, the new US distributor for Best Sublimation. Our mission is to help our partners grow with a different way of doing business compared to all the “Me too” distributors in the United States.

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Direct-to-Garment: A Practical Guide to Starting Your Own T-Shirt Business

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